Apartment Therapy’s Small/Cool NYC
Venue: Industry City - Brooklyn, NY
Apartment Therapy’s cross-platform tentpole Small/Cool NYC featured our editors’ predictions for the hottest home trends for the upcoming year. We challenged top designers to bring the future trends to life — in small (but flexible!) spaces. The three-week pop-up event showcased 18 shoppable trend spaces, and over 11K guests explored and shopped the spaces IRL. For our audience outside of NYC, we created a 360 virtual experience with hotspots and editorialized shopping grids so viewers didn’t miss out on any details.
Small/Cool NYC kicked-off with an exclusive event for influencers, media, and NYC tastemakers, in partnership with our presenting sponsor.
Then we opened the doors to the public for three weekends! Hosted in a creative hub in Brooklyn, our shoppable showroom was surrounded by interior studios and home retailers — the perfect location for attracting design enthusiasts searching for home inspiration.