Bonne Maman x The Kitchn Product Launch
Venue: Palisades Village - Los Angeles, CA
Bonne Maman and The Kitchn teamed up for a one-day launch event to share the brand-new Bonne Maman Peanut Chocolate Spread with The Kitchn’s LA audience. Guests lined up at our custom-designed cart and display, where they were among the first to taste the premium spread. They enjoyed complimentary peanut chocolate treats while they learned more about the beloved Bonne Maman brand. Plus, the first 150 guests who RSVPed received exclusive gift bags with extra Bonne Maman goodies.
We extended the IRL activation to The Kitchn’s site via custom-shot recipe features highlighting the Peanut Chocolate Spread — that way, guests who couldn’t attend the event were encouraged to try the product at home.
Located in the bustling Palisades Village shopping center, the pop-up attracted tons of foot traffic on top of the already registered attendees. An hour before the activation opened, a line of 200+ guests had already formed.
The fully branded cart, beautiful product display, and chic signage created an impact and gained awareness in a key market. Content creators and guests captured images further amplifying brand awareness, and 87% of attendees said they were satisfied with the event.
Brand ambassadors engaged with customers first-hand, creating an intimate touchpoint for Bonne Maman. They distributed all 150 gift bags in the first hour and all 400 snack jars and coupons by the end of the 4-hour activation.
